Most folks think the gold standard of “natural beauty” is Beautycounter. I’ve spent the last six months trying most of the Beautycounter skincare, makeup, and body products, giving each a thorough review.
In my opinion, some Beautycounter products are worth buying, and I’ve switched to for the time being. But many others aren’t for me as I think there are skincare and makeup products that work better. In this post, I will share my opinions on natural beauty, review the Beautycounter products I loved, the Beautycounter products that weren’t for me, and a few new items that I want to try.
What is Beautycounter?
Beautycounter was started in 2013 and has become a common clean beauty brand in the past few years, winning a host of awards. They pledge to never use 1,800 “questionable or harmful chemicals” in their products, including the 1,400 chemicals banned in the EU’s personal care products.
If you’re looking for clean makeup, skincare, sunscreen, and even men’s skincare, Beautycounter offers many products. They have everything from Vitamin C serum to eye masks to lipgloss to shampoo and conditioner.
Is Beautycounter a MLM?
Before we get to the review, I want to address the elephant in the room – yes, Beautycounter is an MLM. A MLM, for those who aren’t aware, is a multi-level marketing company. Most companies follow a funnel of manufacturing, distribution, wholesale, retail, the consumer. An MLM cuts out wholesale and retail and goes direct distribution to consumers.
Consultants sell directly to the consumer and make a commission off of each sell. They also make money because the company pays them a commission of sales from people they recruit people downline to sell under them. This doesn’t have anything to do with the actual product but rather the method of marketing. I like to address that because I think everyone reading this has had a bad experience with an MLM company in their life.
In my opinion, Beautycounter does this well due to the number of downline people they are paying a % of sales to, and their products are pretty fairly priced, for the most part. When you consider the great marketing, lux packaging, quality ingredients, and the percentage of commissions they are paying out, it makes your head spin thinking about how much money other beauty brands must be making that aren’t following an MLM sales model. Beauty is, after all, a 532 billion dollar industry.
Yes, I Am A Now A Beautycounter Consultant.
I initially signed up to become a “consultant” to get 25% off of all the Beautycounter products that I purchased to review for this post. I also am able to earn a much higher affiliate percentage if I link to Beautycounter directly rather than a third party and I am in the business of affiliate marketing.
As I always say when I talk about Beautycounter, if you have a consultant that you currently buy from, please keep supporting their business. You also can buy outright at Beautycounter.com and not select a consultant or you can shop a select number of Beautycounter best sellers at Sephora.
My Opinions on Natural Beauty.
In researching this post, I was rather shocked to see that the US hasn’t passed a major federal law regulating what can and cannot be put in makeup since 1938. I was also shocked to see that while the European Union bans over 1,400 chemicals known to cause cancer, genetic mutation, or congenital disabilities, the US has only banned 11.
Maybe one day, I will change my tune, and I know this is very “anti” to the natural beauty movement’s rhetoric, but I’m a fan of everything in moderation. I get Botox, regular chemical peels, use medical-grade ingredients that are in no way, shape, or form “natural,” eat McDonald’s, you get it.
Natural products are awesome when they work because it’s less of the bad stuff in my body, but I’m not going to spend my money on or use something just because it is “natural.”
So long story short, I am all for natural beauty if it performs better than other products that I use, but I will not spend money on something that doesn’t work as efficiently or effectively just because it’s “natural.” If you want to read more about Beautycounter’s is a better choice, check out The Never List. For this review, I will be focusing on wearability, results, and overall opinions on what I liked and didn’t like from the Beautycounter line.
Beautycounter Products That Are Worth Buying
Counter+ No. 1 Brightening Facial Oil // Of all the products I reviewed, this is my number one skincare item from Beautycounter. In fact, it’s one of two facial oils that I use. I love it for when I use a gua-sha or when I’m feeling extra dry. It contains omega-rich marula oil and avocado oil for hydration & antioxidant vitamin C to brighten and even skin tone. The Counter+ No. 2 Plumping Facial Oil comes in at a close second.
Counter+ Eye Revive Cooling Masks // I am a bit of an eye mask aficionado, and while these aren’t my favorites, they stay in place well, hydrate my under eye and help reduce puffiness thanks to cucumber extract and aloe leaf. I would prefer them to be loaded with hyaluronic acid, but I think they are still excellent!
Counter+ All Bright C Serum // It’s no secret I’m a fan of high-potency when it comes to my vitamin C. This product contains both Tetrahexyldecyl Ascorbate and Bis-Glyceryl Ascorbate, two types of vitamin C that brighten and moisturize. But at only 5% potency each, I wouldn’t opt for it over others. However, if you are pregnant or nursing, you can use this because all of Beautycounter’s products are pregnancy safe.
Countertime Ultra Renewal Eye Cream // This is actually one of my favorite eye creams to use. It contains plant-derived Retinatural Complex and Persian silk tree extract that work to reduces the appearance of under-eye shadows and crow’s feet.
Countertime Tetrapeptide Supreme Cream // Another great skincare product from Beautycounter is this Supreme Cream. It is extremely hydrating and packed with Bakuchiol, a safer alternative to retinol, and Swiss Alpine rose boosts the skin’s antioxidant defense. It also contains tetrapeptide which helps to increase skin elasticity, minimize the appearance of lines, boost visible firmness, and smooth skin surface. To be honest, I’m shocked this is a natural product.
Counter+ Charcoal Facial Mask // This was the first Beautycounter product I ever tried for this review, and I think it is awesome! I love a mask, and this kaolin clay mask with activated charcoal purifies and balances, and absorbs excess oil in no time. Unlike other charcoal masks, this one contains salicylic and lactic acids to exfoliate gently. I personally love using it after I dermaplane and then follow with the Counter+ No. 1 Brightening Facial Oil.
Countertime Tripeptide Radiance Serum // This Beautycounter serum is great but one that I didn’t test and review as extensively because I didn’t want to give up my medical-grade goodness.
One-Step Makeup Remover Wipes // I love these makeup wipes but think they are INSANELY overpriced.
Countercontrol SOS Acne Spot Treatment // One of the Beautycounter products that has become a staple in my beauty drawer is this spot treatment. Formulated with salicylic acid, the treatment addresses breakouts without over-drying the skin for a clearer, healthier-looking complexion.
Instant Eye Makeup Remover // Another great product that, in my opinion, is overpriced is this eye makeup remover. You get what you pay for when it comes to high quality, clean ingredients but I would buy micellar water over this.
Lip Conditioner in Peppermint // I love this lip conditioner! It contains softening avocado oil, shea butter, meadowfoam seed oil, and jojoba oil. It’s also infused with peppermint and rosemary oils and smells heavenly.
Satin Powder Blush // This blush in color “nectar” is one of my favorite blushes! It has great pigment, a soft finish, and the most delicate luminosity.
Touchup Skin Concealer Pen // I have also been very impressed with this concealer pen. I love a click pen + brush combo and think it gives great smooth coverage. Plus, it’s buildable which is always a win. You can wear a little or wear a little more if you need extra coverage. It has knotgrass extract to help reduce the appearance of fine lines and photoaging—so skin looks firmer & brighter. I wear color “light”.
Luminous Powder Highlighter // I included this on the worth it list because I think it’s a great highlighter, but it’s definitely not the best highlighter. If you want a very subtle highlight, this would be great. I have it in “halo”.
Illuminating Cream Highlighter // This is a really good sheer, luminous highlighter-but to be honest with you it doesn’t give me quite as much highlight as I would want.
Color Pinch Cream Blusher // Another great product!! The pigment is better than the highlighter, and I think that it applies well and stays put. I have the color “caramel.”
Sheer Genius Conditioning Lipstick // Pearl, petal, rose, terra and twig, buy one of each! Terra is my favorite color, and this is probably my favorite product from Beautycounter, along with the …… I love this lipstick because it’s buildable, has a creamy finish, and leaves my lips softer thanks to botanical waxes and jojoba esters. It also contains vanilla, which gives it a sweet scent.
Beyond Gloss // This is another favorite! What Beautycounter lacks in mascara, they make up for in gloss. The Beautycounter gloss is hands-down one of my favorite glosses. It’s long-wearing, not sticky, and comes in the prettiest hues. I have it in Bare Shimmer and Peony and want to try the new shades, brulee, and spice.
Mattifying Powder // I have been very impressed with this mattifying powder and find that it sets under-eye concealer wonderfully.
Velvet Eyeshadow Palette – Classic // I am actually very impressed with Beauty Counter’s eyeshadows. They have excellent pigment and little falloff. This is my favorite palette.
Body Wash in Citrus Mimosa // I am a big fan of this gentle and non-drying body wash. It has a creamy texture and a great citrus scent and leaves your skin feeling soft and hydrated.
Hand Cream in Citrus Mimosa // This hand cream is luxurious, and I LOVE the smell!
Counter+ Charcoal Cleansing Bar // Zach loves this soap. I asked him why and he said “because I feel really clean but my skin feels soft.” So there you have it.
Of all the Beautycounter categories and products I reviewed, the body products are well worth it.
I bought Zach all of the men’s stuff to try, and he likes the Counterman Clarifying Toner Pads, the Counterman Conditioning Beard Oil, and the Counterman Daily Exfoliating Cleanser. I think the men’s products from Beautycounter are totally worth it as it is the only skincare that I have ever been able to get him to use.
Beautycounter for Kids
I haven’t tried any of Beautycounter’s new kid products but plan to order and review the Kids’ Bath Trio! My girlfriends with babies really love the Baby Gentle All-Over Wash, Baby Daily Protective Balm, and Baby Soothing Oil.
Countersun Mineral Sunscreen Lotion SPF 30 – 3.4 oz. // We have loved this mineral sunscreen for the girls formulated with non-nano zinc and California Poppy. It is a physical SPF 30 formulation that is water-resistant for up to 40 minutes.
Countersun Mineral Sunscreen Stick SPF 30 – 0.5 oz. // I used this sunscreen stick on the girls all summer long. It works really well, is infused with cocoa butter, and is really good for them!
Beautycounter Products That I Don’t Love
Counter+ Overnight Resurfacing Peel // Ok this is going to be unpopular but I do not like this Beautycounter peel! First of all, I think is smells like cardboard. Secondly, I don’t like using it instead of my vitamin c and retin-a. So many people rave over how it makes their skin look but I just cannot get past the smell, and even the new citrus one still smells terrible to me. It is great because it has botanically derived AHA & BHA which work to exfoliate the surface of your skin and deep clean your pores. It didn’t tingle my skin unless I used right after dermaplaning but it wasn’t a soothing feeling either. If you are pregnant and can’t use high-powered ingredients and can stomach the smell, then I would buy it! Otherwise, I would pass.
Countertime Lipid Defense Cleansing Oil // I do not love this cleansing oil or their cleansing balm. If you have dehydrated skin or love to double cleanse, you might like them, but I would pick the cleansing balm over this oil as it broke me out.
Lengthening Mascara // In my opinion, the mascaras are the worst products from Beautycounter and definitely not worth it. I have tried this and their Volumizing Mascara and they are just not that great. You need to have a brand new tube (I’ve bought three just making sure I didn’t get a bad one) and I have to layer and layer and layer to get big lashes. The good thing is that it conditions your lashes with organic bataua oil and carnauba wax but I will be sticking to my drugstore mascara or Tarte mascara.
Skin Twin Featherweight Foundation // Admittedly I don’t love this foundation or the Dew Skin Tinted Moisturizer because they just don’t cover well. I find the Skin Twin to be an odd combination of thick without coverage if that makes sense. If feels like it’s going on thick but the coverage just isn’t there for me. I will say that the Dew Skin has a beautiful finish if you are looking for a very light finish but I do wish it had more than SPF 20. I wear 3 in the Dew Skin and Sand in the Skin Twin.
Color Outline Eye Pencil // The eye pencil and the Color Define Brow Pencil perform well but I wish they were a mechanical pencil. They start off so sharp that I found myself warming them up between my fingers to apply. If I was going to chose just one, I would pick the eye pencil as that is closer to your eye opening and I would think you would want a cleaner option there as opposed to your brow. But the Beautycounter pencils are not worth it over other pencils.
Countersun Mineral Sunscreen Mist SPF 30 Travel Size – 3 oz. // I found this sunscreen mist to get clogged, spray weird and give me a white residue on my skin.
Countersun Tinted Mineral Sunscreen Mist SPF 30 // This might be a good sunscreen if my skin was the perfect shade but the colors were off and it was a very strong color. Plus, I found it transfered to towels and would probably do the same to a bathing suit.
Countersun After Sun Cooling Gel // This stuff is so sticky! It worked well and other people say this is great, but I just could not get past the stickiness.
Beautycounter Products I Want to Try & Review
Beautycounter Consultants vs. Membership
If you regularly use Beautycounter then you can sign up to become a Band of Beauty Member by paying $29 a year. That gives you free shipping on qualifying orders of $100+, 10% product credit on applicable orders, a welcome gift valued at $43 when you spend $50+ enrolling, and exclusive offers. The welcome gift is more expensive than the yearly fee so if you are interested in getting 10% product credit that might be something to look into.
- Free Shipping on Qualifying Orders of $100+
- 10% Product Credit on Applicable Orders
- A welcome gift when you spend $50+ on products when enrolling
- Members exclusive offers
If you are interested in selling Beautycounter (or just getting a deeper discount) then you can sign up to be a consultant. You can absolutely join my team but I’m afraid I won’t be much help to you other than the initial onramp. If you are interested in selling and don’t have someone to sign up under, my thriving team of one could get you started. She also has an Instagram here that you can also join if you are just interested in learning more about products.
The only downside to becoming a Beautycounter consultant for the 25% discount is that you have to sell $1,200 worth of qualifying volume in six months. But if you had a few family and friends that wanted to buy Beautycounter products at 25% off, it might be worth it.
My Top 20 Beautycounter Products
I will add to this post as I try new Beautycounter products and have narrowed this list down to my top 20 products if you want to save this post or Pin it to have as a shopping cheat sheet.
Counter+ No. 1 Brightening Facial Oil
Counter+ All Bright C Serum
Countertime Ultra Renewal Eye Cream
Countertime Tetrapeptide Supreme Cream
Counter+ Charcoal Facial Mask
Countercontrol SOS Acne Spot Treatment
Lip Conditioner in Peppermint
Satin Powder Blush
Touchup Skin Concealer Pen
Luminous Powder Highlighter
Sheer Genius Conditioning Lipstick
Color Pinch Cream Blusher
Velvet Eyeshadow Palette – Classic
Body Wash in Citrus Mimosa
Hand Cream in Citrus Mimosa
Counterman Clarifying Toner Pads
Counterman Daily Exfoliating Cleanser
Countersun Mineral Sunscreen Stick SPF 30 – 0.5 oz.