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Tuckernuck Edit

Shop the edit: Black Dress | Striped Top | Leopard Clutch | Nude Espadrilles | White Top | Blush Sweater | Long-Sleeve Striped Top | Blue Dress | Green Jacket | Cream Sweater | Leopard Flats | Black Sweater

When I was brainstorming blog names there were several things I considered. First, I didn’t want it to be anything about my name because I was awkwardly ashamed of being a “blogger”. Something that now I am actual quite proud up but that is another story for another day. Second, I definitely didn’t want it to be an adjective + noun situation like the fluffy monkey or something equally as cheeky. Mostly because every time I think of a adjective + noun it reminds me of a shot at a college bar or a mixed drink at a resort. Third, I wanted it to be unique and descriptive of my overall purpose. After days and days and months of coming up with nothing wittier I finally decided on The Southern Style Guide.

tuckernuck tops, dresses, jackets, clutches & shoes

Shop the edit: Black Dress | Striped Top | Leopard Clutch | Nude Espadrilles | White Top | Blush Sweater | Long-Sleeve Striped Top | Blue Dress | Green Jacket | Cream Sweater | Leopard Flats | Black Sweater

Why? Because I wanted it to be a guide that I wrote as I discovered the best places to shop, stay, eat and play around the South + kept up with all of the latest trends in fashion and beauty. I liked the thought of writing a guide from the perspective of someone just trying to navigate living a stylish life in the South and not from the perspective of someone that was an expert on fashion. Fast forward a couple years and even though I constantly want to change the name of my blog, I’m happy with it overall. The only problem is that whole “Southern” thing. Don’t get me wrong, I am deeply southern. Like grew up in a small town, dated boys that drove trucks, tailgated every Saturday, went to church every Sunday followed by lunch with ya’ momma and them and all that. Fried chicken and biscuits run deep through my veins (I mean pores) and I’m proud of it. The only thing that isn’t stereotypically “Southern” about me is my taste in clothing. This is something I didn’t take into account when creating a style blog with “Southern” in the name.

Let me explain.

I don’t wear neon florals. My babies never wore bonnets. We don’t do smocked. If I had a boy he definitely wouldn’t be in John-Johns and I honestly can’t tell you the last time I wore seersucker. On the other end of the spectrum I don’t wear t-shirts with deer or fish or pink antlers on them. Not that there is anything wrong with any of that… it’s just not me. When I think of Southern clothing I think of classic styles, flattering cuts, plaid and lace and bows oh-my. I think of posh silhouettes with neutrals and classic cuts made from timeless fabrics. And nobody does that better than Tuckernuck. I’m serious guys. Not trying to blow smoke and this is definitely not sponsored but in all honestly Tuckernuck might be the best curated collection of classic, Southern styles out there. I realize as I write this that they are more Northern / New England than Southern and their flagship location is in Georgetown but let me tell you they represent everything I love about Southern apparel. Preppy, classic, tailored, tasteful. It’s all there and I love it. It’s like J.Crew and Shopbop had a baby and I need more of it in my closet. Their ginghams, stripes and eyelets just make me want to shop. Don’t believe me? Go see for yourself.




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  1. Judy Clark says:

    I moved from Kennesaw, GA to a town north of Austin, TX. I love it out here, but a lot of these folks out here don’t know how to put an outfit together. Ahem, I mean it. I love your blog and all of the outfits that you put together. While I grew up in GA with a very meager beginnings my Mama always had me dressed nicely. That sense of style has stuck with me. I love hearing all of your stories about Clemson Even though, drumroll. I am a GA Bulldog. Don’t cuss me out, okay! We get so excited when we tune into the stations out here and we can watch Southern football. Out here if it ain’t University of Texas its A&M.
    Keep up the good work. You have an amazing gift.

  2. Kelly says:

    I love Tuckernuck!! I will say, I am about the most stereotypically “Southern” dresser — my closet is chock-full of all seasons’ worth of neon florals (okay so pretty much just Lilly Pulitzer everything), my babies have about eighty thousand bonnets and smocked dresses apiece (my momma made them, so do I get extra credit?), and we have an absurd amount of things monogrammed (I got an embroidery machine a couple Christmases ago so there’s that…). But I love that Tuckernuck is SO classic, and such a great place to buy quality clothing that will last (because ultimately the goal with dressing traditional and classic is the timelessness of it all).