I think we can all pretty much agree that the best kind of therapy is retail therapy. Luckily for us, Savvy is a boutique in the upstate that prides itself of being the one-stop fashion destination designed to provide the ultimate retail therapy. If you visit this charming boutique in the Augusta Road area, you will be sure to find anything from a bold bohemian look, to a classy cocktail dress. The eclectic selection is sure to appease endless style preferences for all occasions. Shopping on a budget with girls wanting to spurge? Not an issue, Savvy has done the near impossible task of finding quality stylish pieces at affordable prices! And of course you can always find splurge pieces too!
A Q&A with owner, Caroline Kimball:
When did you open SAVVY?
Savvy was opened in March 2007. The motivation behind Savvy was nothing more than a true obsession with fashion and wanting to bring to Greenville a contemporary womens boutique with a diversity of price points that exceeded in customer service. From soccer mom chic combined with everyday comfort, to a night out on the town, SavVy is a convenient one-stop shopping destination located in the charming Augusta Road area.For years, Savvy only served customers at their location on Augusta Road in Greenville, SC. But now, current customers and those all over the country can purchase on-trend, designer, boutique lines from all over the country at our eCommerce shop:www.savvygreenville.com!
Tell us more about your team.
Caroline Kimball (owner) Celia Steifle (manager/buyer) Caroline opened Savvy in 2007 with a vision that she brought to life 9 years ago that has truly filled a niche for Greenville that continues to grow and evolve. In 2010, Celia joined the team and together they go to markets all over the country to provide the best new brands and styles, while still preserving Greenville’s distinctive style.
What is your favorite thing about running a boutique?
Helping people find their style or helping people to feel better about themselves by feeling confident and happy about what they have on their bodies! And that each day is different!
What are some of your favorite lines you carry?
Blank London, HOSS, Endless Rose, Acrobat, CP Shades, Wilt, Twine & Twig, Olivaceous … just to name a few!
What is your shop’s signature style?
Unique but everyday casual style AKA casual chic
Who is your ideal customer?
The Savvy customer is anyone from a young professional to a soccer mom! we are buying for the everyday women who wants to look put together whether she has a 9-5 or is a mom on the go!
What are your favorite trends currently?
Espadrilles! Love everything from the loafer style to sandals! and always have loved (and will love) jogger pants!
What are your favorite trends for fall / winter?
Fur (anything and everything fur), chunky oversized sweaters with leatherette leggings, LAYERING! love how much fun and creative your outfits can be when layering is an option!
What do you enjoy doing in Gvl when you aren’t at the shop (favorite restaurants, hangouts, etc)
Lazy Goat– favorite spot for dinner
North Hampton Wines– best patio for drinking wine
Green Room– Sunday brunch
Smoke on the Water– a good ol Southern lunch
SIP– rooftop wine bar
The 05- great new neighborhood bar for tapas/drinks